Firemark

The future of insurance

Who is Firemark

Backed by IAG, Firemark is made up of three areas - Firemark Labs Australia, Firemark Labs Singapore and Firemark Ventures. As a whole, Firemark looks to explore and build the future of insurance, and invest in and create products and services for their core and adjacent markets.

Firemark Labs Australia

Firemark Labs Australia is an incubator where IAG collaborates to co-create customer driven products. They bring the outside in and leverage the knowledge and experience of those within the business. Firemark Labs Australia provides the environment, approach and support to rapidly explore new products, services and businesses.

Their portfolio of products include, Insurance4That, ShareCover, Upguard, and Pocket Book.

Firemark Labs Singapore

Firemark Labs Singapore is an innovation hub focusing on disruptive technology and its application to create a safer future for our customers. A blended team of data engineers, designers, entrepreneurs and emerging technologists collaborate with Firemark Labs Singapore and external parties (universities, start ups and corporates) to create new risk, insuretech products and services.

Firemark Ventures

Firemark Ventures is an investment fund targeting opportunities in emerging business models, technologies and capabilities that have the potential to re-define or transform insurance.

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