Working well: building your network

When cricketer Mitchell Starc, one of Australia’s fastest left-arm bowlers, takes to the pitch, you know it has taken a team of support to get him there. It’s impossible to reach elite athletic levels without help from a coach, other team members, allied health services, family and friends.

64% of all businesses in Australia are sole-traders¹. Typically, they work alone and don’t employ others, making for some very lonely workdays. But just like the most successful athletes, business owners and soloists can thrive with the right support around them. Building a support network and connecting with like-minded people can go a long way towards reducing isolation and combatting stress. 

1. Immediate family and friends

Research tells us those who are closest to the small business owner tend to be the first to hear about the challenges they’re facing at work². It’s very important to ensure the people closest to you know what you’re working on, and how they can support you if you need them. Make time to have conversations where they feel included in your business plans.

2. Your industry association

Nobody will understand your work like others who are in the same industry. Industry associations often host training events about topics relevant to your business or provide advice on industry specific questions. Importantly, events like annual conferences or trade shows provide opportunities to meet and learn from other members.

3. A business mentor or coach

Not everyone can afford to have a private business coach, but everyone can seek out a mentor. Take note of the businesspeople in your community, and contact the business leaders you admire. Ask them if they would be willing to chat with you and mentor you on your journey. You’ll be surprised how supportive other business owners can be.

4. Networking groups

Not all networking groups are the same. Many have different structures to suit different personality types. If you’re the sort of person who would never walk into a room full of strangers and start talking, that’s okay, just find a group with more structure. Don’t assume that one brand of networking is the same for all, because they’re remarkably different in format. Take the time to find one that you feel comfortable attending. Some groups meet for breakfast and host a guest speaker. Others are available online. Check with your local business chamber for more information about groups in your area.

5. A doctor or counsellor

Everyone needs to have someone in their network they can talk to unconditionally. For some people, that’s their doctor. For others, having a trusted counsellor to meet with can help relieve concerns.

1. Number of small businesses in Australia. (n.d.). ASBFEO. https://www.asbfeo.gov.au/small-business-data-portal/number-small-businesses-australia.
   
   
2. Faulkner, 2024. PhD: When Size Matters: Mentally Healthy Workplaces for Sole-Traders and Micro-Business Owners.