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EV trends and insights

In Australia, we’re shifting our consideration of EV ownership from an environmental choice to an economical decision for the household. Read our latest reports to learn more about trends, insights and changing attitudes.

Australians are warming to EVs

Across the nation, we’re more open to owning electric vehicles than ever before.

Almost a third of Australians (31%) would now consider a battery electric vehicle (BEV) – up from 20% in 2024 according to the latest ‘Changing Gears: Closing the Confidence Gap’ report from August 2026.

There are more brands and models entering the market, improved affordability, advances in battery technology and an increased network of charging infrastructure helping to pave the way for greater adoption.

In a period of uncertainty about fuel costs and energy security, more Australians are shifting consideration of EV ownership from an environmental choice to an economical decision for their household.

Infographic comparing EV attitudes in 2024 and 2026. Battery electric vehicle consideration increased from 20% to 31%, plug-in hybrid consideration increased from 41% to 58%, EV familiarity increased from 26% to 31%, and concern that EVs cannot meet everyday needs decreased from 45% to 38%.

More choice, lower cost

There are now close to 500,000 EVs on our roads (almost 3% of all vehicles) according to CarLoop, an Australian EV data platform.

Recently, an influx of new brands, models and vehicle types have entered the Australian market – offering greater choice, at lower price points.

Bar chart ranking the top 10 electric vehicle brands by sales in Australia in June 2026. BYD recorded the highest sales at approximately 28,000 vehicles, followed by Tesla at approximately 24,000. Geely, Kia, Omoda Jaecoo, MG and Zeekr each recorded around 6,000 to 7,000 sales, while Volkswagen, Hyundai and Toyota recorded approximately 2,000 to 3,000 sales. BYD and Tesla significantly outsold all other brands.

From helping to save emissions to helping to save money

For the first time, lower running costs have overtaken environmental concerns as the biggest reason Australians are choosing EVs.

The conversation is shifting from values to value. Australians still care about sustainability, but household budgets are driving major purchase decisions.

A better understanding of the reality of EV running costs is helping more people take the leap to electric vehicle ownership.

Read more about the price of EV ownership in 2026.

Infographic showing the top reasons Australians are considering an electric vehicle in 2026. Lower electricity costs compared with petrol or diesel is the leading motivator at 45%, followed by the ability to charge at home at 44%, saving fuel resources at 39%, and reducing pollution at 35%. The findings suggest cost and convenience outweigh environmental concerns for future EV buyers.

Making EVs mainstream

Our EV market has reached a new stage. Australians are now open to owning an electric vehicle, as familiarity grows and scepticism fades.

The next phase of EV adoption will involve helping people determine if an EV makes sense for their everyday life. Practical considerations still pose the greatest barrier to ownership.

Building confidence around charging, battery health, repairs and resale value will help move more Australians from considering an EV to confidently buying one.

Infographic highlighting the key questions Australians want answered before switching to an electric vehicle. 82% want a way to test battery health before purchase, 35% cannot charge an EV at home and want more information about charging options, only 1 in 10 repairers are EV-certified, and 74% support a clear process for battery disposal and recycling. The findings highlight ongoing concerns about battery reliability, charging access, repairs and recycling.

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